AirOps G2 reviews

Actionable Next Steps and High-Quality Content Output

We are able to build up an extensive system of context to ensure our content is constantly getting better. It's also helping us figure out what conversations we should be in, and most obviously, it's seriously scaled our content production even more than I thought possible. What they like: AirOps makes it so easy to see exactly what is and is not working on my site, and then does an amazing job of helping me figure out what action to actually take from there. I've tried using some other tools, even just for SEO, but found that the next steps were not always obvious to me. Being able to query AirOps live within the Claude MCP has also made the process more extensible for those times when I need to answer questions for my team that aren't directly addressable in the platform. I participated in one of the training cohorts and thought it was so well-paced with great exercises to help us use the platform to its fullest capacity. The content output I get from my playbooks is what I've been most impressed by though! What they dislike: AirOps is a bit more expensive than other tools I've been quoted, but I find it so much easier and more efficient to get great output out of that I think the pricing difference is more than worth it. The tool gets us to the answers we need and the actions make a measurable difference almost right away.

AirOps Playbooks and Copilot Save Time and Streamline Content Workflows

Several useful cases for me: blog posts updates based on their performance (using performance metrics from GSC and GA), playbook for turning demo notes to press releases, drafting new blog posts using playbook based on given keywords. What they like: Saving time and manual work in the first place. Playbook feature is really changing how one can work with content. Copilot is built perfectly to guide along the way of building and improving workflow that are used daily. I managed to handle multiple contexts in a short period of time and cover several use cases for our content team. By connecting AirOps to GSC and GA it gave us various opportunities and insights for improvements. What they dislike: I noticed along the way that AirOps is constantly working on improving its features and actually several new features were added within the first month of my usage. It improved and streamlined my processes even further. What would help is the option of choosing which AI tool is being used for Playbook feature.

Top-Tier Cohort Training and Coaching—Plus Fantastic Built-In AI

As an agency owner, I wanted new ways of providing value to my clients. The biggest component was being able to find ways of ensuring my clients were discoverable by AI search but also being set up to be an authority in their space. What they like: Airops, in my opinion, offers some of the best training and access to education through its cohorts. Having recently completed their content engineering cohort, I can honestly say their team is second to none as well. The coaching and guidance throughout the cohort made a genuinely positive impact on me, and it’s one of the main reasons I was able to find success. That combination helped me fine-tune my skills, but even more importantly, it improved how I build my workflows and playbooks. This platform really has it all, and when you pair it with the team and the training, you’ll understand what I mean if you join a future cohort. My vote? Airops is the best, and you should strongly consider not only their training, but also using their platform for your AEO/GEO, content engineering, and more. Oh, and the built-in AI is fantastic—Quill (and the use of CoPilot) is amazing. What they dislike: At this time and point, I do not have any negative things to say about AirOps and the experience that I had.

Extremely Easy to Use—Quill Makes Playbooks and Grids Effortless

Helping track AI visibility, providing helpful advice on content updates, and alerting to me new opportunities. It takes away so much time-consuming manual analysis. Creating Playbooks that write to Grids really is a game-changer. What they like: It's extremely easy to use—Quill makes it super straightforward to create Playbooks and Grids. The ability to upload Brand Guidelines and other reference material ensures any content being created avoids the AI slop cycle. It's made it much easier for me to identify pages that need updates and to track opportunities for new content. What they dislike: I honestly don't have any downsides. Of all the tools I've used, AirOps was the most intuitive.

Efficient Content Management at Scale

I use Airops for creating content at scale, and it helps me manage all of my content from research to publishing in one place. What they like: I really like the speed of execution and the content quality of Airops. The customizability of every workflow is a big plus for me. I appreciate being able to manage all of my content in one place, from competitive research to content gap analysis, topic selection, then writing, iterating, and more. The initial setup was super easy thanks to the AitOps cohort courses I took. What they dislike: It would be tough to get started and wrap my head around it all without dedicated help, courses and walkthroughs.

Custom Brand Kits + AirOps MCP in Claude Are a Game Changer

As a one-person content and SEO team, it’s helping me speed up my content production without it sounding like AI fluff. What they like: I like that you can customize a brand kit to match your exact product lines, ICP, writing rules for each ICP, and more. It makes it easier to create unique, tailored content that actually fits what you’re trying to say. I also love the AirOps MCP in claude - being able to write directly into the brand kit from my Claude account is a game changer. What they dislike: I’m finding it a little difficult to navigate because there are so many features. However, their customer support is amazing, and they’ve helped me a ton!

Powerful Content Optimization Tools

AirOps is solving the problem of content gaps and content productions. In the era of AI, businesses are forced to move faster and create content with less. AirOps can help close the gap on audit, finding opportunities, providing high level AI visibility tracking, and produce content with automation. What they like: I love the actionable insights from the opportunities section. I can easily extract many useful content ideas for my business in terms of prompts or pages. Besides performance metrics, the workflow automation and content optimization tools are powerful. What they dislike: This software has a steep learning curve, and it is not a plug and play. This is suitable for mid size to Enterprise customers, who are interested in automations and producing high quality content at scale. Also, it does not provide integrations to CRM or other popular platforms that businesses use on a regular basis.

AirOps Speeds Up Content Creation with a User-Friendly, Dependable Workflow

Time-consuming and repetitive content duties are a challenge that AirOps helps to overcome. I can create workflows that automate a large portion of the process rather than manually writing material or executing numerous prompts across various tools. This greatly speeds up and improves the consistency of content development. Managing consistent content creation and increasing productivity on a weekly basis have been very beneficial. What they like: AirOps is very user-friendly and effective. When compared to completing everything by hand, it greatly speeds up content creation and helps optimise content workflows. I use it every week, and it has developed into a very dependable tool for increasing productivity and expediting repetitive content duties. What they dislike: Fixing or modifying an input in a workflow can occasionally be challenging, particularly if you're still getting familiar to how everything works together. To get the input exactly right, it may take several attempts. Nevertheless, the process saves a great deal of time and operates quite effectively if it is set up correctly.

AirOps Is a Game-Changer for Scalable, Consistent ABM Campaigns

AirOps helps us scale personalized ABM content and campaign assets much faster than we could manually. Instead of spending hours drafting variations for different accounts, we can generate tailored messaging, briefs, and content in minutes. It’s helped our team move faster, maintain consistent messaging, and focus more on strategy rather than repetitive content production. What they like: AirOps has been a game-changer for our ABM program. As an integrated marketing manager, I’m able to quickly generate highly personalized campaign assets at scale while keeping messaging consistent across channels. The workflows are intuitive, the AI output is strong, and it’s saved our team countless hours. What they dislike: There’s a bit of a learning curve when first setting up workflows, especially if you’re new to prompt-based tools or AI orchestration. It took quite a bit of time to revisit training materials and some experimentation to get outputs exactly how we wanted.

Scaling Content Workflows at a Rapid Pace, With Great Account Management

AirOps has helped us scale content refreshes across a variety of surfaces at a pace we weren't able to achieve previously. The speed at which we're able to update content has helped us adapt more quickly to the rapidly changing search landscape, and it's translating into tangible results. What they like: Content refresh workflows have been our primary use case, but support from our account managers has been outstanding. They're open to any and all questions and ideas, and take questions straight to product. It's clear that building a great tool is important to them. I also like the data integrations they have available - connecting refreshes to our GSC data has been useful. What they dislike: I don't have any feedback for AirOps at this time.

AirOps - Great onboarding, great customer success, great results with accelerated content production

AirOps is helping us scale our content production, which has helped us achieve more traffic, more conversions, and more visibility on LLM platforms at a faster rate and for less money than we would otherwise. What they like: Onboarding and setting up our workflows was tremendously easy, partly because the software is great, and partly because the team at AirOps is phenomenal. They booked weekly meetings with us to build together, iterate, and launch. The software is great too and has done everything we've asked of it and more. What they dislike: Not much. It can be a bit overwhelming or difficult for someone who isn't as technically in the know about building AI workflows. They have a lot of resources to help, but it can still be a roadblock.

Serious time saving with AirOps

AirOps has been a huge help in speeding up our research and outlining phase. It builds out detailed frameworks that account for SEO and AEO best practices, which has allowed us to scale our delivery significantly. Beyond just the initial prep work, it’s taken the friction out of manual tasks like content audits, link gap analysis, and fact-checking. It basically handles the deep-dive data work that used to take hours of our time. We've had so many other teams at our company interested in using AirOps for some of their daily tasks - the benefits are immense! What they like: AirOps has been a game-changer for my daily workflow. It handles the heavy lifting of research and data gathering, which used to be a huge manual time-sink, allowing me to focus on high-level output instead. I’ve been able to plug in tools like Ahrefs and SEMRush to ensure the automated steps follow the exact same logic I use when working manually. Plus, the Copilot feature made the setup process incredibly intuitive—it’s been surprisingly easy to build out custom workflows for almost any task I throw at it. What they dislike: Sometimes I get stuck with errors and cannot figure out how to resolve them, even with Copilot. We do have a great account manager who helps us through this though!

Great for Quick AI Workflow Automation

I use it to fetch Google Search Console data via the API, then send it to Sheets or BigQuery for easier querying and transformations. From there, I run custom LLM calls (OpenAI/Anthropic) to cluster and score queries, and to surface keyword gaps. Finally, I pipe the outputs into a dashboard or automate recommendations with a scheduled script. What they like: Airops is a good choice if you want to quickly chain together AI-powered workflows without much setup. It’s fundamentally best for simple, out-of-the-box automations. What they dislike: If you’re comfortable building your own prompts and logic with GPT, Claude, or custom LLM pipelines, you may run into limits. This is true specially if you need fine-tuned control or want to iterate beyond the prebuilt modules.

AirOps Makes Workflows Easy with Excellent Tutorials and Learning Resources

AirOps helps me turn AI-assisted writing into a structured workflow instead of a series of manual prompts. I can build repeatable processes for research, drafting, and optimization, which saves time and keeps outputs consistent. It’s particularly useful for scaling SEO and content production without juggling multiple tools. What they like: AirOps makes it easier to understand and use their product through tutorials, free courses, cohorts, and Zoom sessions. It's really important because the idea of a "content engineer" can be quite intimidating for people who consider themselves non-technical. And once you get the hang of using AirOps and building workflows, it gets easier and easier while making your life easier and more efficient when it comes to content creation and beyond. What they dislike: This is not a dislike, but it can be quite technical at times, which is why they've done well by creating and making available so many resources for training and learning.

AirOps Turns Manual Content Ops into Consistent, Repeatable Workflows

AirOps solves the problem of fragmented AI usage across research, analysis, and drafting. Before, we relied on separate tools and manual coordination, which led to inconsistent outputs and unnecessary rework. By consolidating this into structured workflows, we’ve improved consistency, reduced turnaround time, and made our content process more scalable across the team. What they like: AirOps helps us turn manual SEO and competitive research into repeatable workflows. We use it for structured briefs and multi-step analysis, which improves consistency and reduces rework across projects. It’s strong when you need systemized outputs, not just one-off AI drafts. What they dislike: To get real value, you need clear inputs and well-designed workflows. It’s powerful, but not a plug-and-play content generator.

Smooth Workflow Creation with AirOps’ Built-In Copilot

I can create content systems from scratch to completion without losing my human touch. As a content marketer, using AI tools has always been a trade-off because most AI tools create generic content. AirOps is quite different as it does the scaffolding for me while I retain the most critical step which is scaling quality with me as the engine. What they like: I like how simple it is to create workflows on AirOps, as there's virtually every tool any marketer would use. These include SEO tools like Ahrefs, top-tier LLMs, AEO tools, and even project management tools. What I really love is the built-in Copilot option that helps when creating workflows. It can suggest steps to add or even create an entire workflow for you as long as you have a good idea. The process is seamless and with the cohort, you can get new ideas to make use of AirOps in all things content. What they dislike: I'm yet to come across anything that would make AirOps a turn-off. My experinence so far has been all positive.

Built for scalable SEO

AirOps solves the problem of scaling content without losing structure or consistency. Instead of relying on one-off prompts for briefs, outlines, or drafts, I can build a workflow once and reuse it across multiple pages. If search intent shifts or I want to refine how we structure headings, internal links, or product info, I can go back and adjust the prompt or logic instead of starting from scratch. That makes iteration much faster. What they like: AirOps treats AI like something you design intentionally, not just something you use to generate quick outputs. I really liked the emphasis on structure. It made me slow down and think more carefully about the logic behind what I was building instead of just chasing a result. To me, this tool is less about getting something to work once and more about building workflows that actually hold up over time. What they dislike: There’s an initial learning curve, especially for more advanced workflows. It takes some iteration to get everything working exactly how you want.

AirOps Empowers Effortless Content Scaling and Workflow Management

AirOps is helping us to scale content creation faster and improve our quality at the price per piece. It is a great cost savings per article once up and running! What they like: AirOps has unlocked our ability to post custom content at scale across the site. What I love the most about it, though, is the ability to have multiple workflows simultaneously. We have had a hard time scaling content across multiple projects -- AirOps has helped us to do just that. Also, our team has some people who are not very tech savvy. AirOps made it simple and easy to use. The support team that helped us get all of our workflows setup have been invaluable! What they dislike: No real downsides. The hardest part of us is making sure our Engineering team is aligned on priority for data connections. It was a short onboarding process, so I would have liked to see the impact more before fully committing to a year at the price point.

Hands down the best content automation platform on the market

Creating content at scale in the age of AI is a big challenge if you don't have a platform that allows you to build automations seamlessly whilst retaining brand voice and identity. This is the main benefit of using AirOps vs using LLMs directly. Context engineering with AirOps is a seamless exercise. This, paired with the ability to take action based on insights, really puts AirOps on a different league in the market. What they like: The flexibility this platform offers to build custom content workflows without coding experience and without in-depth knowledge of API integrations is what sets it apart from other similar tools in this space. What they dislike: The brand settings could do with a bit of a facelift but this is just me searching for something that could potentially be improved rather than something I genuinely dislike.

Scaling SEO and AEO Without Scaling Headcount

AirOps helps us do more with a lean team by automating and accelerating complex SEO and content analysis that would normally require significant manual effort. It allows us to scale high-quality analysis and workflow execution without adding headcount. At the same time, it supports a more intentional approach to AEO, helping us optimize content with clearer structure, stronger intent alignment, and better performance across search and AI-driven discovery. What they like: What I like most about AirOps is the massive time savings. It takes what would normally be hours of complex SEO analysis from owned content to performance and competitor audits, and turns it into something fast, clear, and actually enjoyable to work with. I also love how easy it is to tweak and refine workflows to get high-quality outputs tailored to my specific needs. The training resources and example library are so helpful when building and designing workflows as a starting point. What they dislike: The downside is the pricing model. If you’re not careful about monitoring team usage, it’s easy to burn through your task budget faster than expected.

All-in-One Automation Powerhouse—A True Game-Changer

It is helping us to build real, high-quality, repeatable workflows that I can reuse for different clients in our agency without sacrificing quality and 100% client-context focused, helping us save a lot of hours of work per week. What they like: It's an invaluable tool that aids significantly with real automations. You don't have to connect other apps or figure out 3rd party APIs since all the tools you need are already integrated, and in the same way, you don't need to have several different other accounts since everything is self-contained within airops. It is a game-changer for me after using n8n and Zapier to automate many of my workflows. Now with AirOps I have everything in one place and with one account. What they dislike: So far, everything is fantastic. As I continue using it, I find more and more features that I can use.

Empowers Workflow Creation with Intuitive Dashboard and Helpful Co-pilot

I learned how to build a workflow to update glossary pages for my company's website. Using grids automates updates for 100s of pages. It's excellent that I can add power agents (out-of-the-box) to improve AEO search. When I completed my content engineering certification, AirOps reviewed the workflow I created and sent me specific recommendations to improve it. What they like: I like that I can build workflow and grids within a single dashboard. When I'm unsure of what to do next, I can use Co-pilot. I just completed the content engineering cohort, and it changed how I think about creating content. What they dislike: I don't see a clear downside. I'm still learning about de-bugging workflows. It doesn't feel intuitive to me, but also, I'm still learning.

Powerful Workflow Automation That Accelerates Organic Growth

Airops is helping us grow our presence in organic search results across Google, chatGPT, and other AI search engines with new content as well as keeping our existing one updated and optimized. What they like: What I like best about Airops is the workflow automation. You set the workflow once (spend an hour or two, very easy to create with co-pilot!) and your marketing team can grow organic search and signups MUCH faster. Plus, the platform is easy to use - I don't have experience with Airops but was able to build and publish two effective complex workflows for content refresh and creation in less than 48 hours. And shout out to the folks from the support team! They've been super helpful and fast every time (and I got in touch a lot :) What they dislike: No issues so far! I use it every day and I haven't found any blockers.

User-Friendly, Scalable, and Packed with Resources

-reduce production time/costs -ability to combine llms together for satifying results -ability to include third party tools and elements (style guides, brand guidelines, data) to create enriching results What they like: -User-friendly interface -Excellent solution for scaling operations (with combination of workflows and grids) -Ability to combine with third-party solutions (via API) -Wealth of resources (via Academy) -Potential to get certified (via Academy) -Support (through Slack, responsive through email support) What they dislike: -Interface can be initially daunting if you're just starting off -Though a free plan is available, you can quickly absorb the 1000 tasks given per month -Plans are geared towards companies with budgets and can be unaffordable for solopreneurs or those with smaller budgets -Experimentation/testing within workflow(s) take up credits

AirOps helps me focus on Strategy , takes care of the content creation and refresh

At saasgenie , we use AirOps for a number of things. But primarily its to accelerate our website content (Blogs, Customer Success stories). We automate our LinkedIn content creation and personalize it with Brand and context. We also use it for Blog refresh/updates, reddit etc. What they like: AirOps is truly agentic and AI in the day where all products claim to have some AI tag to it. Firstly, as a lean team trying to scale my marketing org organically, AirOps is helping me get there faster. It lets me build the workflows and feed context. This means, if I have a certain method to writing my blogs, AirOps helps me capture what I do and automates it. Our time into content creation has reduced by 80%, we instead focus on strategy. We have improved our website traffic by 3x in the first 45 days of using the tool. Highly recommend AirOps if you are looking to win AI search and SEO. What they dislike: There is nothing in specific that I can think of.

Unmatched Flexibility, Power, and Cost Savings for LLM Workflows

We have created 50+ step workflows that allow us to achieve repeatability and accuracy in a way that would not be possible with any other platform. We have just started using it for it's intended purposed (AEO), but mainly use it as a way to create really fantastic, multi model, multi modal workflows. What they like: Provides just enough structure to create incredibly flexible LLM workflows. Other products don't give you the room to run on prompting and use of models that AirOps does. We've reduced our costs by 15%+ using their platform. What they dislike: Not as intuitive as it could be to create workflows that seamlessly connect to popular third party apps.

AirOps Supercharges Content Creation with Impressive Quality and Efficiency

Scaling content operations without sacrificing quality or increasing costs. What they like: AirOps is like a superpower. I've been using it for 3 months now and I'm impressed at the level of quality we can generate in our content outputs at scale. I've been running content edits, briefs, updates, and also smaller workflows for repurposing, and the journey has been smooth. It has reduced our time spent on tasks like creating briefs and editing by more than 50%. The best part is that our content team can both produce and refresh content at scale, without sacrificing quality. Integration with Wordpress or Notion is smooth, which makes it perfect for our content workflows. I also love customer support. Onboarding was easy and all questions have been answered fast. It was easy to implement this and get it adopted by our content team. What they dislike: Grids are great, but I'd love to see more automation options, more column types, or formulas in there. For example, I have a grid for our blog content publishing and I can't add a column for Editor to tag the responsible person. I also can't run simple calculations for a score based on columns, for example, unless I add a workflow. The product is constantly being updated, so I'm sure I'll see improvements soon.

Save time by creating custom AI workflows for a variety of content needs

I've used AirOps for content creation and editing. I created a content repurposing workflow that cut down time from 3-4 hours to 45 minutes. What they like: At first, content engineering struck me as just another buzzword, cobbling together various workflows with tools like ChatGPT, Claude, Perplexity, and other AI agents. However, my perspective changed when I joined an AirOps AI Marketing cohort where things clicked. The platform simplifies the process of building complex workflows for a wide range of content needs, making it surprisingly straightforward. I personally created a content repurposing workflow that reduced my writing and editing time from 3-4 hours to just 45 minutes. What stands out most for me is the AI Copilot, which collaborates with you to turn your ideas into executable workflows. The AirOps team is also very supportive and wants to see you succeed, and their cohorts are a great way to get familiar with the platform along with learning more about content engineering. What they dislike: It takes some time to get used to the interface and build your first workflow. Once you get used to the platform, things seem very intuitive.

Efficient Content Creation with Some Setup Tweaks

I use Airops to create content and write at scale, reducing the time writers and editors spend on writing. What they like: I love how Airops helps us write content at scale. I love the Quill feature and how easy it is to set up workflows or playbooks using Copilot. The initial setup was easy because they have templates. The AirOps platform was not as easy to get a handle on, but they had great sessions in the cohorts that helped me get onboarded. What they dislike: The templates are very basic and I have to fine-tune it a lot to get it to work the way we are creating content.

Workflow Creation That Streamlines Day-to-Day Tasks

We use it for content creation for social posts, AEO, and SEO ranking. It also helps us identify and close gaps we were missing, and we’ve already seen our AEO rankings improve, along with overall rankings, in just under a month. What they like: I like that I’m able to create workflows to streamline day-to-day tasks and improve business operations for my team. I’ve also been able to find new ways to bring value to my business, things we weren’t even doing before, that can help improve our business AEO and SEO ranking. What they dislike: I cannot think of anything I dislike about RTMs.

A tool that leverages AI and workflows to create quality content at scale

Creating content at scale that sounds good and follow my brand's identity. This allows me to save tens of hours on some tasks. What they like: It allows me to create great content and to scale the output. Once the workflow is ready to go you can apply it to hundreds of pages in minutes! What they dislike: I don't think it's necessary to go towards the AI prompt tracking tool path. There are other tools doing this, and better than them. I think they should focus on the workflows and how to keep improving them, this is where they have a competitive advantage

AirOps Scales Content Strategy with Repeatable, High-Impact Workflows

Content at Scale: AI citations and mentions. What they like: AirOps helped us develop stronger strategies and produce content at a high scale. It also handles much of the heavy lifting around AEO/GEO. It helps you build a repeatable system, and you can bring your own workflow through the co-pilot. You focus on the strategy, and it sets up a workflow that’s ready to execute on your behalf...consistently and at scale What they dislike: Not much to add. It’s just that if you don’t know how to run a workflow properly, you might hit your task limits very quickly.

Recurring Tasks and Self-Refreshing Workflows That Scale

It is solving, monitoring, building, and freeing up our backlog from repeptitve tasks such as content refreshes, ideation sessions, and research and analysis. What they like: The ability to create recurring tasks for items and lists that would grow our backlog. Also the ability for the workflow to loop and refresh its knowledge base with feedback What they dislike: The learning curve, but once you get past it. You can really take off and scale workflows. Just need to start small and build from there. I also dont like how tests take up credits, they should be at least minimum small credits

Great tool for scaling content production

In my particular case, it helps speed up content production. It's scalable, so once the workflow is set, it can easily handle a large volume of content. What they like: What I found most helpful is the Copilot inside the Workflow editor. It knows the product so well that it helps you not only answer questions but implement solutions. The tool has good UX, it's easy to learn, and it has many options for customization. The learning hub is very helpful and contains many resources for learning. What they dislike: So far, my experience has been positive, nothing to change at this point.

Easy LLM Integrations and Shareable Grid Workflows

SEO and content automation , there are lots of things I can't do with just n8n lots of access and back and forth , but airops solves a specific problem with specific tools in use so that's great ! What they like: It was easy to use , the llM integrations are so easy and the grid concep+ shareable workflow makes life soo much better What they dislike: the if conditions are hard to manipulate , talking about their output there might be multiple steps but just one output

Massive Time Savings with Powerful AI Capabilities

it is helping my company move content and tracking positioning and it looks great because I am almost the expert or gatekeeper when it comes to the knowledge What they like: I love the ability to do things that would of taken weeks and months to get done to do them in just a few hours or days, the time saving ability is crucial What they dislike: i would say that it is not the most intuitive tool to learn, I like the AI abilities but it can be so robust that sometime I'm not sure where to start and why

Transforms Complex SEO Workflows into a Seamless, Scalable Solution

AirOps solves the problem of scaling SEO and content operations without relying on manual, repetitive work or multiple disconnected tools. It replaces time-consuming tasks like SERP analysis, competitor research, data extraction, and content generation with automated, end-to-end workflows. For me, this means faster execution, consistent outputs, and the ability to test and iterate at scale. What previously took hours or days now runs in minutes, allowing me to focus on strategy and optimisation while still delivering content that performs well across SERPs and LLM-driven search experiences. What they like: What I like best about AirOps is its ability to turn complex SEO and content workflows into a single, scalable system. The iterator-based workflows make it easy to scrape data, analyse SERPs, extract insights, and generate high-quality content automatically. Everything runs end-to-end in minutes, not hours, while still allowing granular control through logic and conditions. It replaces multiple tools with one flexible platform and delivers faster execution, better consistency, and measurable impact on search performance and LLM visibility. What they dislike: The platform can feel quite technical as you go deeper into advanced workflows, especially when working with iterators, logic, and multi-step automations. There is a learning curve, and some workflows require time to fully understand. That said, learning and practising along the way makes it much easier, and the power you gain is well worth the initial complexity.

Effortless AI Content Creation with Consistent Results

AirOps is helping us scale quality content faster than we've been able to before, at a more efficient price per piece. And we own the workflow, meaning if our freelancers move on to other projects, we don't lose the workflow we've spent time and money investing in. What they like: AirOps makes it so much easier to leverage AI for content creation. Instead of manually repeating the same prompts into different AI tools, endless copy and pasting, and wildly different outputs each time, I'm able to construct a workflow that delivers consistent results tailored to my needs. What they dislike: AirOps is pricey. If you have the budget, it's totally worth the investment, but I know that most smaller teams might not be able to afford it, which is a bummer. We'd love to use it even more than we are now, but are limited because of budget.

Transforms Content Strategy with Scalable, High-Quality Workflows

AirOps is helping solve the problem of scaling high-quality, authoritative content without increasing headcount or sacrificing standards. Historically, content creation, refresh, and repurposing were manual, inconsistent, and difficult to operationalize across SEO, AEO, social, and demand generation. With AirOps, we’re able to systematize how expertise is turned into content — refreshing existing assets, building hub-and-spoke models off major moments like webinars, and creating consistent outputs across blogs, LinkedIn, and nurture programs. The benefit is a more efficient content engine that improves discoverability, supports demand generation, and keeps humans focused on strategy, messaging, and quality rather than repetitive execution. What they like: AirOps does a great job of bridging strategy and execution. It’s not just about generating content faster — it’s about building repeatable, scalable systems for content creation, refresh, and optimization that still leave room for human judgment. The workflows and grids make it easy to turn subject-matter expertise and real business moments (like webinars or product launches) into SEO- and AEO-ready content, social posts, and demand-gen assets without starting from scratch each time. It’s especially strong for teams that care about quality, consistency, and long-term discoverability rather than one-off outputs. What they dislike: The learning curve can feel steep at first, especially for teams new to thinking about content as systems rather than individual assets. To get the most value, you need to invest time upfront in experimenting with workflows and grids — it’s not an instant “plug-and-play” tool. That said, once you make that investment, the payoff is significant, and the structure actually becomes a strength rather than a limitation. They also have a fantastic certification and academy that I would encourage anyone using AirOps take part in.

Saved hundreds of hours in our campaign production worklow

We have highly knowledgeable in-house content writers, so our intention was never to replace them. Instead, our aim was to boost their productivity by providing them with detailed, well-researched back briefs for our major assets. Once these major assets are completed, we then generate variations of all necessary deliverables to give our writers a solid starting point. This approach has significantly streamlined our content production process. What they like: Workflows, grids, and LLM integrations truly feel like magic. I especially value the automatic formatting into proper markdown that occurs at every relevant step. The workflow and grid I created have the potential to fundamentally transform how we produce campaign content. What they dislike: I would appreciate more detailed information on how the power steps function. Similarly, it would be helpful to have greater clarity on how to make the most of the brand kits and knowledge bases.

Revolutionized SEO Workflows with Scalable Automation

AirOps solves two problems for me: scaling my own content and creating fast, high-value deliverables for clients. For my blog, I use AirOps to build workflows that handle the whole process: SERP analysis → brief → article draft. For clients, AirOps has been even more helpful. I can quickly generate things like FAQ sections (using real “People Also Ask” data), key takeaway blocks, and AEO Visibility Scorecards that show how ChatGPT talks about their brand. These are simple, concrete deliverables that clients understand immediately, and they’re great for proposals. What they like: AirOps lets me build systems instead of chasing individual prompts. Most AI tools help you write faster; AirOps helps you produce smarter by turning SEO/AEO into repeatable workflows you can scale across dozens or hundreds of keywords. The free trial is also a huge plus; you can actually test the platform properly before committing. You understand the value once you use it. Another thing I really appreciate is the Content Engine course. It teaches you how to think like a Content Engineer, with simple, practical lessons that show you how to build real workflows. The Brand Kit + Knowledge Base setup feels like having your own style content system. It keeps everything consistent and factual. It’s a small thing that makes a massive difference in quality. I love Power Agents because they save me hours of work while I learn! What they dislike: There’s a learning curve. Not huge, but you do need to shift your mindset. The price is not clear.

Custom workflows, automated deliverables, massive output and scale.

Automating and scaling content production for new content, existing content refreshes, content briefs, localization, and more. What they like: AirOps has helped our team significantly scale content production in a quick, efficient, and repeatable manner while maintaining high quality. We've been able to automate several workflows that previously required considerable manual oversight and effort. We can build these workflows to our narrow specifications so they take in our unique data, insights, and voice - avoiding the cookie cutter slop. The folks at AirOps have been extremely responsive in helping us create workflows and troubleshoot issues. They are constantly tweaking the product and are genuinely interested in our suggestions and feature requests. What they dislike: - There's a learning curve. It's difficult to edit workflows without hands on help from the AirOps team. - LLMs are prone to hallucinations, meaning you'll need to continuously review and validate outputs. - Some workflows are buggy, requiring multiple runthroughs and eating resources. - It's expensive.

Empowers Us to Deliver World-Class Workflows and Content

It's allowing us to sell in an entirely new catgeory and become the best in the world at installing AI Architecture or Content marketing (using our workflows calibrated to our clients) at scale. What they like: It allows us to provide our clients with literally the best workflows & content in the world. Whether we're installing workflows for a client or just creating the best possible content at scale, we're allowing our clients to show up as the authority in their space and be the most visible in Search & Answer Engines :) What they dislike: It requires deep skill and knowledge to use (not exactly a bad thing) Airops to get the most out of it, meaning you need great people to run this for you.

Empowers Seamless Collaboration and Scalable Content Production

It saves a lot of time. Instead of having to coordinate ac.ross several surfaces and files formats. A piece of content lives entirely on the grid from research to finished product. Different contributors can plug their workflows and get the outputs they need without having the email back and forth or go on call. Basically everyone is on the same page, while the tool handles massive time-sinks like research/crawls. What they like: The ability to scale, centralize, and seamlessly collaborate on large SEO/content projects and operations. AirOps has significantly boosted me team's ability to produce, publish, and update relevant quality content. What they dislike: The cost, well run through credits quick and the overage premium is steep.

Saves Hours with Effortless Workflow Automation

It has helped me eliminate a lot of manual, repetitive work. For example, I built a workflow that does a brand check of my content. It removes anything deemed not allowed in my brand kit. It has cleared up so much time for me by reviewing the content, and it also helps me catch errors that my tired eyes sometimes miss. What they like: It makes life so much simpler! In the past, I've wasted so much time doing things manually and repeating them to AI tools to get a proper answer. Once I have created a workflow for a task, I save hours of time completing it. What they dislike: It is not the most intuitive tool. Because it is good, it is complex, so you really have to put in time learning how to use Airops well before you will see the benefits.

Highly Customizable Workflows That Feel Like Part of the Team

AirOps has become part of my daily workflow. I use it to handle repetitive SEO tasks like brief creation, optimization work, data-driven topic research, and content creation. It’s been a huge time saver and lets me focus more on the creative and strategic parts of SEO that actually move the needle. What they like: What I love about AirOps is how customizable it is. You can build workflows that fit your exact process so it feels like part of your team, not just another tool. What they dislike: There is a learning curve but the AirOps team is extremely knowledgable and helpful. They offer learning cohorts which have been great in getting me ramped up for using the tool!

Create your own playbook!

Reducing the number of hours I spend manually on various strategic tasks such as: - Conducting GEO audits - Pulling negative Reddit conversations - Aligning brand voice with the content more - Creating predictive SEO growth on target keywords, and more What they like: I've been using AirOps for a few months now and absolutely love the capabilities it offers. I am impressed with the fact that it doesn't let your creativity die. For me, it's not about automating tasks and scaling content as much as it’s about knowing where I can make my content and AI strategy more impactful. One of the best features is Quill that helps you unstuck yourself if you’re new to content engineering. You create playbooks and see the magic happen. What they dislike: Sometimes workflows, playbooks break randomly. But the team is super prompt in resolution.

Effortless Content Workflows and Seamless Brand Consistency

Before AirOps, our content workflow felt pretty scattered. We were using different tools for research, writing, optimization, and publishing, which meant a lot of time lost switching between platforms and trying to keep everything aligned. AirOps brought all of those steps into one place, making it much easier to manage the entire process from planning through publishing. We also had trouble maintaining a consistent brand voice as our content output grew. With AirOps, we were able to upload our brand guidelines and knowledge base, so the content always sounds like us, no matter who’s creating it. And in terms of scale, we were reaching our limits. AirOps automates key parts of the workflow, which lets us create more content in less time—without overloading the team. What they like: I really like how AirOps simplifies our content workflow instead of adding extra steps. The workflow builder is super intuitive, and it lets us automate things like research, drafting, and optimization—so we save a lot of time. What stands out most is how well it maintains our brand voice. We can upload our style guidelines and internal knowledge, so the content actually sounds like us, not like generic AI text. And having everything in one place—from planning to publishing—makes it much easier to stay organized, especially when we’re juggling multiple projects. Overall, it’s made our content production process much smoother and more efficient. What they dislike: There isn’t much to complain about, but the platform can feel a bit overwhelming at first. It took us some time to get familiar with the interface and to set up our workflows. Once we understood how everything worked, it became much smoother, but the initial learning curve is worth noting. Also, while AirOps automates a lot, there are still some parts of the content process that need manual review, especially for more detailed or nuanced topics. It would be great if those areas could be automated a bit further in the future.

Outstanding Training That Delivers Real Skills

It's helping me do my job at scale, enabling me to take on more clients. What they like: What I liked best about AirOps was the cohort learning experience with Andrea as our instructor. Her expertise and genuine enthusiasm made complex concepts accessible and exciting. I also really appreciated that all sessions were recorded—this gave me the flexibility to revisit challenging material at my own pace and truly master the content. The combination of hands-on learning, a supportive community, and the ability to reference materials afterward created an ideal learning environment. What they dislike: While I found the challenging nature of some sessions to be ultimately beneficial for my growth, there were moments when the learning curve felt steep. However, this was mitigated by having access to recorded sessions and Andrea's excellent teaching style. If I had to point to an area for improvement, it would be helpful to have even more hands-on practice time during certain sessions to work through complex workflows in real-time, but overall, the program structure worked well.

I Just love AirOps: Effortless Content Creation

Our content creation process used to be a bit chaotic. We had a ton of different tools for every step, from research to writing to publishing, and we were constantly switching back and forth. AirOps pulled it all together, making the whole process much more efficient and manageable. Now, we have everything in one place, and we can track each piece of content's progress easily. We know exactly what’s happening, who’s responsible for what, and what still needs to be done, which has made everything a lot less stressful. What they like: I love how AirOps simplifies our content creation process while keeping everything straightforward. The workflow builder is incredibly user-friendly, and it lets us automate essential tasks like research, writing, and optimization. This has really helped us save time and reduce manual work. With the ability to upload our own brand guidelines and knowledge base, the content produced is always on-brand and never feels like generic AI-generated text. What they dislike: To bo honest, nothing that I can think of

I love the endless versatility

We turned to AirOps to scale content production and make creation and updates more efficient so we can stay competitive in today’s SEO/AEO landscape. We’re also using it to monitor performance and surface hidden opportunities -- where to refresh content, earn citations, and capture more visibility and traffic. What they like: I’ve been really impressed by how versatile AirOps is. The prebuilt “power agents” make it easy to create workflows -- everything from drafting new content to updating existing pieces to tracking performance and getting clear next steps. You can use these building blocks as-is or customize them to fit your exact need. AirOps integrates with the tools my team uses every day (platforms like ahrefs, Asana, Gong, Monday.com, etc.), so it fits smoothly into our systems and processes. It sort of feels like you can do almost anything with AirOps. It's also worth noting that the team keeps shipping meaningful updates, so AirOps just keeps getting better. What they dislike: Like any new tool, AirOps comes with a learning curve, especially if you’re new to generative AI and prompting. But they provide a lot of support to help you ramp up and see value quickly. This includes live training courses and webinars that give you hands-on practice and a chance to learn from other users. And their customer success team is outstanding -- some of the best support my team and I have received from a SaaS product.

Seamless PDF Integration and Accurate AI Responses

By using the RAG feature with our brand guidelines, every email draft generated ensures our tone is consistent, regardless of which support agent is sending it. What they like: Uploading our 50-page internal PDF policy and having the AI reference it accurately for answers is seamless. It reduces hallucinations significantly compared to standard ChatGPT. What they dislike: In very long workflows (10+ steps), the list of available variables gets cluttered. It would be nice to have a way to group or hide variables that aren't relevant to the current step.

Solid platform if you're serious about AI search

Knowing where your content is invisible in AI search and actually doing something about it. Before AirOps I was guessing. Now I have data and a repeatable process to act on it. What they like: The Insights + Playbooks combo is genuinely useful once you get the hang of it. I came in through their Content Engineer cohort which helped a lot. Got early access to Quill, the agentic playbooks are a nice step up from the classic workflow builder. What they dislike: The new interface took some adjustment, I missed the more visual workflow view at first. Runs can be slow. Worth it for the output quality

AirOps Academy Made Workflow Building Easy for Newbie

AirOps helps solve SEO/AI overview and content automation. What they like: Even simple workflows can automate content tasks, saving a ton of time. There is a small learning curve, but with CoPilot built in, it's easy to get help and create solid workflows. What they dislike: AirOps's pricing isn't for everyone. Solopreneurs and small freelancers might be priced out. They can scale, but the Solo plan might not allow enough flexibility to do that. The jump to the Pro plan is a big one.

Essential Tool for Streamlining AI Across Revenue Teams

ad-hoc, inconsistent AI usage across revenue teams. Instead of everyone using their own prompts or tools, it provides a centralized way to build, govern, and scale AI workflows What they like: Airops is extremely useful for operationalizing AI across revenue teams. It makes it easy to standardize prompts and workflows so outputs are consistent across marketing, sales, and customer success. From a RevOps standpoint, I really value how flexible the workflows are What they dislike: There is a bit of a learning curve upfront, especially when setting up more advanced workflows that involve multiple data sources or logic.

Amazing Experience at AirOps

How constant our posts are refreshing and how it is automating each one of our webpage content. What they like: How reliable and scalable the workflows are and how much support I've received from the team, I've never felt left out or alone in the process. What they dislike: The downside from my perspective is that it takes a grade of understanding to get used to each of the tools that AirOps offers, but nothing that is out of reach.

Endless Opportunities for Efficiency and Growth

Speeding along my process for competitive audits, GBP posts, local content creation, and more. This is saving me hours of work that I can now spend doing other things for my clients. What they like: The endless opportunities for improving efficiency at work. I am just scratching the surface with workflows and grids for my work, and I am very excited to see what my workspace looks like in a year. The advanced cohort allows for even deeper analysis of the tool, allowing for more intricate use-case and exploring unique workflow capabilities. What they dislike: It can feel overwhelming when you are first diving in, but the training cohorts tremendously help with navigating Airops.

All-in-One AEO/SEO Workflows That Are Easy to Connect and Use

The blog content creation is another level with airops, you can do the whole process in one platform like keyword research, optimizacion, content creation, blog posting... What they like: Having all the AEO/SEO process conected. Really easy to use and conect the worklfows and playbook you need What they dislike: There're some features that could be part of the grid instead of having to create a playbook for it

AirOps Saves Hours on my Content Writing

- Content writing - SEO briefs - Competitors comparisons - Linking opportunities. What they like: Mostly everything! AirOps is changing the way of writing content that is such time-consuming! I already won hours on content writing. The Cohort session is also very interesting and allows to dive inside all ways AirOps can help people regarding their purpose. Easy to use, Copilot is very helpful too! Definitely recommand it! What they dislike: Nothing. Everything was great about AirOps!

Airops Supercharges Content Creation for Marketers

We want to optimize our existing blog posts and service pages for AEO/GEO, as well as create new content, and Airops allows us to create workflows to do this efficiently and in bulk with a step-by-step process based on best practices. What they like: Airops is built specifically for content marketing and leans into those strengths. That means less time spent trying to engineer prompts and more time creating content. What they dislike: It can be a little bit overwhelming to get started, but the cohorts make a huge difference!

Essential Tool for Brand Visibility - with a Steep Learning Curve

Scaling content without sacrificing quality What they like: Our team relies on Airops every day to create on-brand, optimized content for our clients through fully customized workflows. In addition to helping us scale content and improve SEO performance, we've found that Airops is versatile enough to support a variety of other uses, such as sales enablement. What they dislike: Adopting this technology comes with a steep learning curve and a considerable monthly spend. That said, we've been happy with our outcomes and love Airops.

Straightforward AI Workflow Setup with AirOps

We're using AirOps to programatically suggest SEO/AEO improvements to blogs when they dip in performance and create other SEO/AEO optimized pages. What they like: Setting up AI-powered workflows as a spreadsheet of repeatable tasks. It's really straightforward. What they dislike: The agent builder is a little complex and we had to rely on AirOps's CS team to make it work. However, they're super great to work with.

Empowers No-Code AI Workflows for Content Engineering

AirOps is solving the problems of inconsistent quality, slow production speed, and lack of scalability in modern digital content operations. What they like: I like best about AirOps is its focus on Content Engineering and Workflow Orchestration, which allows me to build multi-step AI workflows without writing code. What they dislike: For users unfamiliar with programming concepts, the core functions, such as correctly mapping variables between steps, handling nested data structures, and ensuring the LLM outputs valid JSON, create a steep learning curve.

Very helpful product!

We use Airops to generate guide-like content at scale for a wide range of topics and content types. What they like: Customer service is great, very personalized, there are so many options with what you can do in the product, and we easily worked the product into our content workflows. What they dislike: It is a little complex, but getting easier to use by the day, especially with their copilot builder. Though I will say unless you are somewhat comfortable building out workflows, it might be intimidating.

Optimize time-consuming content tasks

This tool helps support and streamline time-consuming tasks involved in content creation and optimization. It makes the overall process more efficient and manageable. What they like: This all-in-one platform offers a comprehensive resource database, making it easy to access a wide range of materials. I appreciate the ability to integrate my own knowledge with ready-made content solutions, which adds flexibility and value to the experience. What they dislike: Before you can really get started, you'll need to complete some training.

Amazing UX and Scalable Content Creation

wanted to rank on LLMs and create content that scales wthout compromising on quality or my brand voice - hit that perfect combo with Airops. What they like: the UX is amazing so is the product - you can create content at scale without compromising on quality and it can be overwhelming at first but the Airops academy is top notch. What they dislike: It can become a bit too complicated to set up and requires ongoing learning. Which can be challenging.

So Much Value from AirOps—Excited to Keep Building

It's allowing our teams to dynamically tackle tasks and utilize its integration capabilities to make our lives easier. What they like: Our team has gotten so much value from AirOps. We're just getting started! What they dislike: Documentation, especially around practical usage of integrations, potentials issues, things to avoid and so on. Especially around Reddit.

Easy-to-Use Platform for Exploring Content Marketing Workflows

I am a content marketer and it is helping me build workflows and thus saving me tons of hours in my daily work. What they like: The ease of using it. Great platform for content marketers learning to explore workflows. What they dislike: Nothing product-wise. But maybe the pricing is a bit high.

Automates Article Workflows with Integrated Geo Insights

It’s easy to create content for both large and small articles, and it has significantly reduced my time spent writing. What used to take more than 6 hours of work now takes about 10 minutes after I built my workflow. What they like: It helps automate the workflow and integrate geo insights when creating articles. What they dislike: Access to GEO tracking is limited compared to competitors.

Intuitive Interface That Saves Time and Boosts Team Adoption

It reduces manual effort, shortens turnaround times for content and analysis, and makes AI outputs more reliable and repeatable What they like: The interface is intuitive, adoption across teams is straightforward, and it saves a significant amount of time on manual, repetitive work What they dislike: it can take some trial and error to land on the best structure for workflows early on.

AirOps Supercharges Content Workflows with Powerful Automated Sequences

Rethinking how we build & optimize our website What they like: Finally found an AI tool that isn't just a wrapper for a chatbot. AirOps is a beast for scaling content workflows. I love that I can build a sequence——and just let it run. What they dislike: Learning curve, but that comes with all things!

Flexible, Powerful Customization for Complex Systems

I use it to rewrite a huge number of blog posts, and their help is essential. Basically, I can get done in one hour what would otherwise take me a week or two. What they like: What I like most is the flexibility it gives you. It lets you build really complex systems and tailor them to what you need. What they dislike: I like everything about it. Could it be improved? Sure—there’s always room for improvement. But is there anything I actually dislike? No.

Automations That Supercharged Our Team's Response Time

we can now easily pull out data that was all over the place before, with simple prompts What they like: The automations have improved our workflows and increased our team response time drastically What they dislike: Starting was not so easy but not a big deal

Amplifying your expertise and improving your AI visibility

AirOps helps remove the "AI Slop" that you get when creating content. It takes your expertise and amplifies it. What they like: The power! It helps you take advantage of AI while removing the limitations that direct tools can't do alone. What they dislike: I wish there was more templates available but I have heard they are working on that.

User-friendly and functions well

Used it to streamline processes, and provide updates at scale to team members internally. Highly effective at scheduling these. Fully recommend. What they like: Highly user friendly and works really well. What they dislike: I don't see any major downsides, they've continued to build a seamless experience and have kept up with rapid pace of the changing AI landscape.

Fast, High-Quality Workflow Creation with Quill

Fast, high quality content creation and updates What they like: Fast, high-quality workflow creation with Quill What they dislike: Some troubleshooting required for Wordpress creation

Unmatched Customization Options for Content Creation

AirOps allows me to create content on a scale What they like: The amount of options you have to customize your content. What they dislike: It's quite expensive. You get out of runs very quick and the platform is not that clear about the costs.

Speeds Up Everything Effortlessly

The platform has enhanced my research capabilities and improved the way I generate content. What they like: Helps speed up thge marketing process and nuances. What they dislike: When the copilot doesn't comply to my prompts.

Good product with terrific support

I'm using it for content creation & refresh content What they like: Product is solid and helps to optimize content generation What they dislike: Sometimes it has some bugs but honestly nothing dramatic.

A Totally Vanguardist SEO/GEO/AEO Tool

Automation on blog posting and newsletter. What they like: Tottaly vanguardist SEO/GEO/AEO tool. One-person-marketing-team talking... Better than any AI for writting. What they dislike: Low number of regions for analytics. But not much more...

Excellent content engine, and MCP context is what sets it apart

We have several expert voices at our company, and the hard part was never having something to say. It was production. Turning each expert's knowledge into polished long-form content meant heavy back-and-forth, and that bottleneck capped how much we could publish. We struggled to produce long-form content at the pace our calendar demanded, putting out maybe one or two blogs a month. Now we can generate it at scale across all of our distinct voices, to the point where producing 10 to 15 a month is well within reach if we want it. We're not chasing volume for its own sake, but going from one or two to that kind of ceiling means output is no longer the thing holding us back. Our team spends its time on strategy and refinement instead of drafting and chasing revisions. A big part of that is the setup AirOps built for us in Notion. We have a comprehensive content database we can actually work from, so iterating and refining a piece happens in one place instead of scattered across docs and threads. The other piece is that our whole workflow runs through Claude over MCP, which unifies the tools we were juggling separately. We'd already codified our brand voice as a set of Claude skills, the voice each of our experts uses, the rules they follow, the things we never say, and we used those to inform the knowledge base and voice setup in AirOps. So the AI produces in the specific voices we've defined, pulling from our real sources and standards instead of guessing at a generic style. The result is that we stay ahead of our content calendar instead of racing to keep up, our experts' time goes to the strategic work only they can do, and producing on-brand long-form content stopped being the constraint it used to be. What they like: We're piloting AirOps, so this is early hands-on, not a year in production. AI and intelligence. This is the best part of the platform, and the reason we're in. The intelligence is the real thing, especially for SEO and content work. It scouts, it handles backlinking, and it holds context across a task better than we expected. Wire in your MCP connections and it gets sharper fast, because now it's pulling from your actual sources instead of guessing. If output quality is what you care about, this is where AirOps wins. Integrations. The easy part. AirOps drops cleanly into an MCP setup, so connecting our tools and sources was quick, and those connections are what make the AI as good as it is. If you're already working in MCP, this will feel native. Support and onboarding. A real strength. Onboarding was thorough enough to get us working without a lot of trial and error, and support has been quick when we needed it. For a platform with this much going on, that counts for more than it sounds. UI and UX. Where there's the most room to improve. You get workflows, power agents, and playbooks, and all of it is capable, but figuring out how they fit together and when to reach for which takes a while. The power is all there. The work is the learning curve to reach it. Plan on leaning on that onboarding to get over the hump. Performance. The other soft spot. We've hit lag and a few bugs in normal use. Nothing that's stopped us cold, but enough to break flow and get noticed. For a tool you'd run every day, this is what we'd most want tightened. Pricing and ROI. Still TBD. We're in the pilot, so putting a number on the value right now wouldn't be honest. We'll know more once we've run it long enough to weigh output against cost. The signal looks good. The proof isn't in yet for us specifically. Where it nets out. AirOps lives and dies on its AI, and the AI is excellent, especially once MCP is feeding it context. Support has your back while you learn it. The catch is a UX that takes real work to figure out and performance that can stutter. If you want AI quality and you'll put in the ramp, it's worth a serious look. We'll report back on ROI once the pilot has legs. What they dislike: The platform is genuinely capable, and most of our friction so far has come from getting that capability organized, not from limits in what it can do. These read to us as early speed bumps rather than dealbreakers, and a few targeted improvements would smooth them out: Getting oriented across workflows, power agents, and playbooks. The three building blocks are powerful on their own, and once they click the potential is obvious. The learning curve is in understanding how they relate and how information passes between them, which took us some time up front. That meant our early energy went into setup and logistics before we could get to the content creation and automation we're most excited about. A clearer mental model would shorten that ramp, whether it's a visual map of how the pieces hand off to each other, a guided "first automation" path, or a few templates showing all three working together end to end. Smoothing out setup and connections. Routing data between tools takes a bit more technical setup than we expected. As one example, we ran into a Notion authentication issue and worked with support to get it sorted, which they handled well. The opportunity is to make more of that self-serve: tighter setup flows for common connections, clearer messages when an authorization doesn't go through, and a quick way to confirm a connection is live before running a full playbook. Small changes there would let teams get moving faster on their own. Tightening up playbook reliability. Occasionally a playbook will stall on a long load or need a quit-and-refresh to get going again. It's a manageable workaround today, but smoothing it out would make longer automations feel more dependable. Clearer failure states instead of an open-ended spinner, and the ability to retry or resume a stalled step without starting over, would make a noticeable difference in day-to-day flow. None of these have changed our read that the core platform is worth investing in. They're the rough edges you'd expect this early, and the capability underneath is strong enough that smoothing the setup, connection, and reliability layers would take an already-promising tool and make it something we lean on without a second thought.

Powerful Agents and Impressive Workflow Builder, but a Steep Learning Curve

Being able to review a lot of blog content and do content updates in bulk is a massive help. It also helped me scrape competitors' web pages and then create a full keyword, positioning, differentiation, gap analysis report the then act on. What they like: AirOps is a deeply technical tool that puts a lot of power at your fingertips. The pre-built power agents are extensive, and the custom workflow builder is genuinely impressive, making it easy to create, adjust, and refine workflows to fit what you need. The interface is beautiful and clean. That said, there’s so much information and so many options that it can feel overwhelming at times, even though the visual design is well executed. I also worked with their support once when I noticed a workflow in a power agent wasn’t returning output the way it should. They jumped in right away and helped quickly. What they dislike: The learning curve is decently steep. I would highly suggest doing the AirOps university to really understand what's going on under the hood. Fully understanding inputs, outputs, and workflows is a must. One of the power agents didn't totally work and so I needed to contact support. I couldn't easily apply his one fix to the rest of my grid which was frustrating.

Rich Context Tools—Brand Kits, Knowledge Bases, and Web Scraping That Deliver Better Results

It’s helping solve the often lackluster results I get from LLM outputs by making them more brand-forward and more accurate to what I’m working toward. It also streamlines my workflow, so I can spend less time on repetitive tasks and more time on strategy and delivering a polished final result. What they like: I like how much context you can add to get better results—things like brand kits and knowledge bases, plus the web page scrape feature that helps the LLM actually digest the information you’re asking it to review. The copilot prompt makes it simple to build workflows when you feel stuck. What they dislike: The only thing I dislike is the lack of CMS and CMR options. I'd like to see Go High Level, Elementor, Bricks, etc. be added.

Fantastic for Repeatable Marketing Tasks and Content Ops

For me, the main problem AirOps solves, both in my work and in the content world in general, is how to actually scale AI in a way that's flexible and repeatable. It provides a powerful tool and a set of DIY workflows that help you leverage AI to scale your existing workflows. The customizable aspect makes it easy to create repeatable workflows that are genuinely useful, instead of being stuck with rigid templates. AirOps lets you take what you're already doing in tools like ChatGPT, Claude, or Gemini and run it at a much greater scale. The workflows are also adjustable and editable as you go. So if you generate 100 blogs with one workflow and realize the voice is a bit off, or you want to tweak the length or style, you can jump back into that part of the workflow and update it for the next round. That DIY, customizable layer is the real solution for me. You're not locked into a generic template made by someone else; you can tailor everything to your brand. I don't think many AI tools or agents are doing that well right now. What they like: My experience with AirOps comes from participating in their cohort this summer, where I worked closely with the team on an every-other-day, weekly basis. That gave me a really deep understanding of how the tool works and how different AI models can be used to create content and support marketing tasks. What I love most is the utility and the features. There just aren’t many places where you can string together multiple AI models to create any document or piece of content you might need. Most tools are built on one AI model. AirOps gives you access to various models without requiring you to sign up for each one separately, which is huge. I also really believe you usually can’t get from point A to point Z with just one tool, and AirOps is excellent at helping you orchestrate that. It’s also very intentional about where you can insert human choice and human connection, so your workflows stay personalized and don’t feel generic. It’s a flexible, interesting, and genuinely helpful tool once you get into it. I also want to call out the customer service. AirOps has unbeatable, fantastic support. I took a cohort for a long stretch and learned a ton of skills, all for free. You’re not just getting a tool; you’re getting access to really talented, thoughtful people who will help you figure out how to make it work for your specific use cases. What they dislike: Because AirOps is so powerful and flexible, it can also feel pretty complicated. This isn’t a tool you jump into and, two hours later, magically have 500 blog posts. That’s a general misconception about AI, but it’s worth saying here: you still need to put real work into the processes. To get the most out of AirOps, you really need to know what tasks you want to tackle and what outcomes you’re aiming for before you start building. It shines with repeatable tasks and ongoing workflows much more than one-off projects. It’s easy to personalize to your needs, but to personalize it well, you have to put in the time and effort, or work closely with the AirOps team to dial in your workflows. So if you’re a smaller company that only publishes one or two blog posts a week and you already have a writer on staff, it may not be the most obvious fit. But if you’re trying to seriously scale your content production and editing, and you’re willing to invest the time up front, it’s a great place to be.

Powerful, Expansive Tool with Valuable Brand Kits and Knowledge Bases

Massive amounts of content marketing What they like: It can be so expansive. It's very powerful and integrates lots of tools and LLM models together, and the brand kits / knowledge bases are extremely valuable – I find less hallucinations in my work here because of it. There are always new features to discover and explore. I appreciate the community building around the platform and it feels genuinely valuable to my work. What they dislike: Workflows break often because of complicated steps and updates to LLM models, which I wish AirOps corrected more automatically. Copilot is consistently not very helpful but it has improved with time.

From chaos to copy: why AirOps works for content teams

AirOps gives me a reliable way to turn messy inputs into consistent, on-brand outputs. It solves three painful gaps: Output-first design that removes guesswork and rewrites. I define the deliverable, then work backwards. Reusable context via Brand Kits and Knowledge Bases, so tone and facts stay tight without handholding. Scale through Grids, so one prompt becomes many high quality variants for different audiences and locales. The benefit is speed with control. I spend less time briefing and editing, more time shipping content that matches our rules, reads naturally in UK English, and is ready to paste. What they like: The class structure was very neat and the team was very accomodating. What they dislike: Copilot is amazing but could use a little work to help with inputs that match with blocks.

Transforms Manual Tasks into Scalable, No-Code Workflows

AirOps helps me automate and scale tasks that used to be completely manual, like drafting Reddit responses and analysing how our content appears in AI search results. What they like: I’ve been using AirOps to build internal workflows for tracking and generating Reddit responses and to understand how our content shows up in AI search. It’s been super useful for turning messy manual processes into something scalable and repeatable without needing to code anything. The interface is simple once you get into it, and I like how flexible it is for both writing and analysis tasks. It’s one of those tools that saves hours every week. What they dislike: There’s a bit of a learning curve at first, especially figuring out how to structure workflows the right way. Some of the documentation could go deeper with real examples. But they do have AirOps university that goes over the basic stuff

AirOps Excels at Custom Client Grids and Organization

It's sped up our processes and saved us a lot of time during a period where we're growing rapidly and need more bandwidth desperately. What they like: AirOps is great for creating grids that learn your clients' specific needs/requirements - it's easy to keep it all organized and avoid the AI using what it learns about one client and applying it to another, if they're really different. What they dislike: It's still struggling to research and write listicles, where you have to write product descriptions, find features, and write pros and cons. We've found errors in those. But it's great for guide-type blogs and product pages!

Quickly Scales Quality Content for AIO

It is allowing us to scale quality content without the need for a dedicated full time SEO/AIO copywriter and improve our AI search. What they like: The ability to quickly scale quality content. The help tool is massively helpful is being about to engineer workflows I wouldn't have been otherwise able to on my own. What they dislike: How cumbersome and detailed some workflows need to get for a desired output. Some workflows can take over a week of dedicated tweaking, iterating, and testing for a desired output.

Great integrations, super customizable, takes a long time to feel like you know what you're doing

Creating content that is both AEO optimized and on brand in a much faster way than our small team ever could What they like: The robust integrations with MCPs and level of detail you can go to in workflows What they dislike: The setup and onboarding time, the learning curve with the product, the bugs, the time to value

Really, really powerful platform for any and all content initiatives.

Scaling content marketing efforts while maintaining a high bar in terms of quality (without having to scale headcount) What they like: The documentation, academy, and resources to make the most of the tool What they dislike: It's a very powerful tool but can be overwhelming because there's so much it cane do. Also, Quill, the AI copilot, can be pretty hit or miss.

User-Friendly and Backed by Outstanding Support

Airops is making content briefing easier What they like: Airops is easy to use, support is amazing. Onboarding is easy. What they dislike: Airops Enterprise level can be expensive.

Easy Workflow Setup and Flexible Editing

It has streamlined internal workflows and has made the localisation process easier. What they like: How easy it is to set up workflows and modify them. What they dislike: It's unclear where certain pieces of instructions should go (brand kit, customer variables, etc.)

Scales Effortlessly Across Markets

Producing content at scale What they like: How you can scale at large to various markets. What they dislike: The technical aspects that you really need to learnt to understand how well the platform works.

Customizable AI Workflow Builder

Speeds up execution across SEO and GEO initiatives. What they like: I like that it’s a highly customizable AI workflow builder. I’m not locked into preset templates and can shape workflows around my actual use cases. What they dislike: There is a slight learning curve to the product, which may slow adoption, but the Copilot feature has been really useful.

Automates Mundane Tasks

Automation! What they like: I'm a marketing manager, and I'm exploring the tool's capabilities, but at the moment, it helps me automate mundane tasks. What they dislike: I think their help center can be improved. More compact, bite-sized courses would be nice.

Essential Tool for Content Optimization

Solving fragmented tools and limits on AI tools. What they like: Airops is very useful for content optimization. Love to use it. What they dislike: Bit of a learning curve, but they offer excellent classes.

Diverse Use Cases That Fit Many Needs

It helps us pump out content in a content driven era What they like: It has a diverse set of use cases and allows you to compete in the algorithm regardless of your team size. What they dislike: Its content doesn't always transition properly (formatting wise)

Strong AI Tracking, But Disappointing Post-Sale Support

AirOps clearly invests heavily in pre-sales, but the post-sale experience feels neglected. The product has a lot of potential, but unreliable support and poor communication significantly undermine confidence—especially when account and billing issues are involved. What they like: The product itself is strong. AirOps offers a genuinely useful approach to AI visibility and prompt tracking across multiple engines, and the platform has real value for teams taking this seriously. Pre-sales communication was excellent—responsive, clear, and helpful during demos and the trial phase. What they dislike: Post-sale support has been poor. After signing the contract, there was zero onboarding or welcome communication—no guidance on support, no account overview, nothing. I then ran into a billing/account issue where my prompt tracking limits didn’t match my contract. Support acknowledged the problem, confirmed it needed escalation, and explicitly told me someone would follow up the same day. That follow-up never happened, and it’s now been over two weeks with no resolution. For a premium-priced tool, this lack of follow-through and basic customer communication is unacceptable.

Took an entire day just to configure a 3-step workflow. Getting help was frustratingly difficult.

Scale content changes, but their product is totally not ready yet and I can't believe they are out there on LinkedIn selling the dreams and lying to so many people! What they like: It combine AI visibility with workflow actions. Sounds promising but.. What they dislike: The tool sounds very promising but is simply selling a dream. The workflow builder is so unusable and it is taking me hours to figure out something simple. I just need to configure 3 steps in a workflow and it took me a day to figure things out. Their AI assistant is not helpful. The support is slow and the sales people are not helpful at all. Overall, the tool's UI/UX is so bad and buggy they make it hard for you to test out the platform so that you would need to pay more to hire their implementation team. This is super unacceptable.