AirOps vs Profound: content workflows vs enterprise AI visibility
By Jean Luc Poitier, SEO and growth marketing strategist · AirOps Reviews · Updated October 5, 2026
Both sell AI search programs to marketing teams, but they start from different ends. AirOps grew out of content workflows: you build multi-step playbooks that research, write, refresh, and publish, and its reviewers mostly praise that. Profound grew out of AI visibility tracking for large brands and has since added agents that draft and publish content.
Pick AirOps if your bottleneck is producing and refreshing content at volume and you want to design the process yourself. Pick Profound if you are an enterprise brand whose first need is measuring how nine answer engines talk about you. Neither publishes a price for its paid plans.
AirOps vs Profound at a glance
| Compared on | AirOps | Profound |
|---|---|---|
| Paid plan price | Not published; 14-day free trial, no payment details | Not published (Enterprise, custom) |
| Free entry | 14-day trial, full product | Free trial: 50 preset prompts run daily for 7 days, 3 engines, no custom prompts |
| AI search tracking | Solo: ChatGPT only; Pro: 7+ answer engines | Up to 9 answer engines on Enterprise |
| Custom workflow builder | Yes: workflows, playbooks, and grids you build | Agent templates and a drag-and-drop agent builder |
| Publishing to your CMS | Yes, native CMS integrations with a review step | Yes, with approval steps |
| Seats | Solo 1; Pro unlimited | Unlimited on both plans |
| Funding | $62.5M (Series B led by Greylock, Nov 2025) | Series D of $180M at a $1.8B valuation (Sep 2026) |
| G2 rating | 4.7 / 5 (134 reviews) | No G2 listing found |
| Awards | None found | None shown on its site |
Figures checked against each company's published pages and review-platform listings as of 2026-10-05. “Not published” means the company does not publish that figure.
Measuring AI visibility vs producing content
Profound's core is Answer Engine Insights: it runs your prompts through up to nine engines, including ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Mode, and reports citations and share of voice. AirOps also tracks visibility (ChatGPT only on Solo, 7+ engines on Pro) and sizes it to your buyers, but most of its 134 G2 reviews talk about building workflows that write and refresh content, often cutting hours of work to minutes.
How much control you get over the work
AirOps hands you the building blocks: chain models, data sources, and tools into workflows, run them across hundreds of pages with grids, and pause for human review in its Inbox. Profound offers agent templates for jobs like content refreshes and FAQ generation, with a builder and approval steps. Reviewers say AirOps' depth comes with a steep learning curve, so its flexibility costs setup time.
Who each is built for
Profound lists only a free trial and a custom Enterprise plan, and it names customers like Walmart, Zoom, and Figma. AirOps has Solo and Pro plans for individuals and small teams as well as Enterprise, so it reaches further down market, although neither company publishes the price.
Where Profound wins
- Tracks more answer engines on its top plan (up to nine), including Claude, DeepSeek, and Exa
- More funding and a longer list of large enterprise customers
- Unlimited seats on every plan, including the trial
- Extra modules AirOps doesn't list, such as ChatGPT Shopping visibility and AI answer fact-checking
AirOps vs Profound FAQ
Is AirOps or Profound cheaper?+
Neither publishes prices for its paid plans. AirOps has Solo and Pro plans aimed at individuals and small teams plus Enterprise; Profound lists only a free trial and custom Enterprise pricing, so expect a sales conversation either way.
Which tracks more AI engines?+
Profound, on paper: up to nine answer engines on Enterprise. AirOps tracks ChatGPT on Solo and 7+ answer engines on Pro.
Can both publish content to my CMS?+
Yes. AirOps publishes through native CMS integrations with a human review step, and Profound's agents publish to CMSs such as WordPress, Webflow, Contentful, and Sanity with approval steps.
Do they offer free trials?+
AirOps offers 14 days with no payment details needed. Profound's free trial runs 50 preset prompts daily for 7 days across ChatGPT, Gemini, and Google AI Overviews, and you can't customize the prompts.