AirOps vs Scrunch: content operations vs AI visibility and agent-ready pages
By Jean Luc Poitier, SEO and growth marketing strategist · AirOps Reviews · Updated October 5, 2026
Scrunch monitors how AI engines see your brand and, on Enterprise, serves AI-optimized versions of your pages to bots through your CDN without changing what people see. AirOps is built for producing and refreshing the content itself through workflows you design.
Pick Scrunch if you want monitoring with a published entry price ($250 a month) and a way to make your existing site readable to AI agents. Pick AirOps if your gap is content volume and quality, and you need a review process before anything goes live.
AirOps vs Scrunch at a glance
| Compared on | AirOps | Scrunch |
|---|---|---|
| Paid plan price | Not published; 14-day free trial, no payment details | Core $250/mo; Agency Core $500/mo; Enterprise custom |
| Free entry | 14-day trial, no payment details | 7-day free trial of Core |
| AI search tracking | Solo: ChatGPT only; Pro: 7+ answer engines | Core: 4 engines, 125 prompts; Enterprise: 9 engines |
| Agent-facing page versions (AXP) | No | Yes, on Enterprise |
| Content creation | Workflows that research, write, refresh, and publish | Basic on Core, advanced on Enterprise |
| Custom workflow builder | Yes: workflows, playbooks, and grids you build | Not offered |
| Ownership | Independent, venture-backed | Acquired by Sitecore (announced June 2026) |
| G2 rating | 4.7 / 5 (134 reviews) | 4.6 / 5 (73 reviews) |
Figures checked against each company's published pages and review-platform listings as of 2026-10-05. “Not published” means the company does not publish that figure.
What each fixes
Scrunch's Core plan tracks 125 prompts across ChatGPT, Perplexity, Google AI Overviews, and Copilot, with site audits and agent-traffic analytics. Its Agent Experience Platform (Enterprise) rewrites what AI crawlers receive at the CDN. AirOps leaves your pages' delivery alone and instead changes the content, at volume, through playbooks.
Entry cost
Scrunch publishes $250 a month for Core and $500 for agencies; AirOps publishes no price but offers a longer, 14-day trial. Teams that need to budget before a call can do so with Scrunch.
Ownership
Sitecore announced it was acquiring Scrunch in June 2026, and Scrunch says it continues as a standalone platform. That matters most if you already run Sitecore, or if you'd rather not depend on a CMS vendor's roadmap.
Where Scrunch wins
- Published entry price ($250 a month for Core)
- Serves AI-optimized page versions to AI agents without a site rebuild (Enterprise)
- Agent-traffic analytics for AI crawler visits
- A natural fit for Sitecore customers
AirOps vs Scrunch FAQ
Is AirOps or Scrunch cheaper?+
Scrunch publishes Core at $250 a month and Agency Core at $500. AirOps doesn't publish its prices, so you need the trial or a sales call to compare.
Does Scrunch create content like AirOps?+
Only lightly: its plans list basic content generation on Core and advanced on Enterprise. AirOps is built around workflows that research, write, refresh, and publish content.
What is Scrunch AXP?+
Scrunch's Agent Experience Platform serves AI-optimized versions of your pages to AI agents through your CDN while people see the normal site. It is an Enterprise feature.
Who owns Scrunch?+
Sitecore announced its acquisition of Scrunch on June 3, 2026.